![]() Our voices combine words, tone, pitch, melody, volume, information and emotion in song. There is no more extraordinary musical instrument than the human voice. 3 Learn to use your voice as a musical instrument. The trust a storyteller demonstrates in being vulnerable builds confidence in the storyteller and their message’s integrity. When the storyteller shares and exhibits their point-of-view and passions, they enhance the audience’s emotional impact.īeing vulnerable in front of an audience is not easy. The capacity of storytelling to influence others rests mainly on the authenticity and credibility of the storyteller. Part of what makes stories powerful is their ability to convey information and emotional content simultaneously. A bit of poetry can also delight your audience and demonstrate that you value them enough to have crafted your words with creativity and care. For example: Today’s smartphones are more like Swiss Army knives than one-trick-ponies.Īcademic research even shows that people find phrasing that rhymes to be more persuasive. Metaphors are an excellent tool for amplifying complex situations and processes. Using concrete imagery makes your ideas more accessible and more memorable. How to Tell Stories in an Engaging WayĬonsider the following advice to improve your performance as a storyteller: Use metaphor, analogy, tangible imagery and the power of poetry. In “ Storytelling in Business: How to Create Engaging Stories,” we covered the importance of storytelling as a skill leaders use in engaging internal and external audiences, as well as how to create stories that engage and inspire.įor a story to be truly engaging, it needs to be well-crafted and should be well-told. In other words, stories enable us to share and learn from one another’s experiences. Storytelling expert Annette Simmons defines nonfictional storytelling as “experience reconstituted.” 1
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